With its woom NOW, the Austrian kids’ and teens’ bike maker woom is launching a bike for the urban lifestyle that is as eye-catching as it is unusual: The new woom bike is a lightweight and fully equipped bike with a new type of frame design and some special features. Borrowing from the aesthetics of the world of bike messengers, woom NOW combines an integrated front rack with a smaller front wheel. This looks stylish and makes the ride safe and stable even with luggage.
The front rack integrated into the aluminum frame allows the transport of luggage up to 10 kg. Together with the smaller front wheel, this results in a lower center of gravity. This optimizes handling even with a payload. The frame geometry has been adapted for transport with luggage in terms of maneuverability in the city and an upright seating position for the best overview in traffic.
Like all woom bikes, woom NOW is tailored precisely to the needs and anatomy of children and is designed in proven woom quality. With complete roadworthy equipment (including lights and hub dynamo, hydraulic disc brakes and balloon tires capable of handling cobblestones), the woom NOW is intended to be the ideal means of transport for the urban lifestyle — and its lightness and high-quality design are a guarantee for a good time with friends or family.
More than two years of development time went into the design of the bike and all the details, and the result can be found in many details: For example, the plastic shell in the rack prevents straps or belts from backpacks from getting into the spokes. If necessary, however, the shell can also be unscrewed, for example, to transport skateboards well. “Identity Bag” is the name of the practical frame bag that offers additional space and can be individualized by means of a self-designable tag. Instead of a conventional type, there is now a rotary handle bell for easy and fast ringing, protected from damage headlight and protected taillight on the woom NOW.
The bike is available in three sizes, suitable for kids and teens aged 6 to 14. The weight is 10.5 kg (woom NOW 4, 20/16 inch), 11.8 kg (woom NOW 5, 24/20 inch) and 12.6 kg (woom NOW 26/20 inch). Compared to the woom Original bikes, this is around 3 kg more, which is due to the significantly more extensive standard equipment.
The new woom NOW is available in two color variants: Moss green / Form red and Ice blue / Carbon black. Prices are 799 euros for woom NOW 4, 849 euros for woom NOW 5 and 899 euros for woom NOW 6. All further information on the new bikes can be found on woom’s website.