Just last year, Woom introduced its popular children’s bicycles in their redesigned GO series – for the first time also permanently in a pink color, after pink had previously only been available in limited editions. The Hot Pink introduced at that time changes depending on the light and visually sits somewhere between dark pink and strong red.

Now the brand is continuing the color theme and adding a Powder Pink option to the range. This new variant corresponds more closely to the classic idea of pink or rose and features a light, friendly shade. This expands the portfolio of regularly available colors to a total of six options: in addition to Powder Pink and Hot Pink, the bikes are still available in yellow, red, turquoise, and blue.

The new Powder Pink is available for all Woom GO models in sizes 1 to 4, covering the range from a 12-inch balance bike to a 20-inch children’s bike. Technically, the new variants do not differ from the existing models, and the prices also remain unchanged, ranging—depending on size and equipment—between 249 and 549 euros. As usual, the bicycles can be ordered directly from Woom via its website.






