The limited edition spring colours from Cowboy are no secret anymore: “Breeze” in soft light blue for the Cruiser ST and the elegant rosé called “Dawn”for the regular Cruiser with high top tube have already caused quite a stir—we have already covered them in this article.
Now we were able to take a look at the cruiser in “Dawn” for ourselves—and we can say one thing straight away: the colour looks even more impressive in real life than in the pictures. Of course, we don’t want to withhold our impressions and fresh shots of the bike from you.



First things first: this colour is definitely a statement. Anyone who dares to go for something bold and favours individuality will be delighted with this look. Admittedly, “Dawn” might not be to everyone’s taste—but those who prefer a classic look will still find the tried-and-tested black or sand colour options at Cowboy anyway.
But what gives the Cruiser its unmistakable look, regardless of the colour, is its extremely tidy design. Hardly any other e-bike looks as clean and well thought-out as this one: The stem merges almost seamlessly into the frame, the brake levers are integrated flush into the handlebars—every detail here has been designed with great attention to form. The result: The result: a bike that looks seamless as a single piece!

If you want to make your cruiser even more suitable for everyday use, you can add an optional luggage rack for 99 euros. The price for the Cowboy Cruiser in the limited spring colour “Dawn” including the Performance Package (this is a prerequisite for the colour) is 3,298 euros. If you fancy a fresh update for the start of the warm season, you should strike now – the new colours are only available for a short time. As always, you can order all variants directly here online at Cowboy.