Germany’s bicycle association Zukunft Fahrrad welcomes the British company Brompton Bicycle as a new member of the organisation. With its famous folding bike innovation, Brompton has stood for a new type of urban mobility for 50 years now – compact, flexible and perfect for combining cycling and public transport. The company thus contributes valuable impetus to the political work of Zukunft Fahrrad – for example when it comes to promoting intermodal mobility solutions.
“We are politically committed to improving the link between cycling and local transport — making it suitable for everyday use and attractive, especially for commuters. Brompton shows how this integration can work. The company not only has a cool product, but also a cultivated cycling culture and a clear vision for modern, multimodal mobility. We are very pleased about this strong new addition to the association.”
As the world’s leading manufacturer of folding bicycles, Brompton stands for urban mobility, high quality and iconic design. Over 100,000 bikes are produced every year — each one handmade in the company’s own factory in London. The bikes can be folded to a compact size in just a few seconds — ideal for travelling on the train, for example, with which the company cooperates. With the growing importance of climate-friendly and flexible forms of mobility, the company sees great potential in Germany.
At the same time, Brompton stands for the joy of cycling – for products that are not only functionally convincing, but that people enjoy using with enthusiasm in everyday life. This combination of practical mobility and emotional identification with the product supports a vibrant cycling culture — a goal that Brompton shares with Zukunft Fahrrad. Also because the association embodies this joy with a dedicated team and a clear vision for modern, attractive mobility.
“Germany is a key market for sustainable mobility. By joining Zukunft Fahrrad, we want to help improve the political framework and jointly advance the transport transition,” explains Will Butler-Adams, CEO of Brompton. “‘”Our vision is a city in which the bicycle can be seamlessly combined with other modes of transport – for a future worth living in, where everyone gets around well.”
