Onwards to more growth: None other than prominent automotive manufacturer Porsche AG secured 20 percent of the shares in FAZUA GmbH this January. The agreement also includes an option to acquire enough shares to let Porsche take over FAZUA completely. “This investment by Porsche fuels the ongoing acceleration of FAZUA’s positive company development. Together, we will put the pedal to the metal to advance our ‘better rides’ vision,” say FAZUA CEOs.
Founded in 2013, the company is a pioneer in light-weight compact drive technology. More than 40 major bike brands swear by FAZUA drive units, whose technology single-handedly established the “light e-bikes” category on the market. Based in Ottobrunn near Munich, the company currently employs more than 100 people. The drive unit manufacturer is wellknown for defying market realities and forging new paths in development—with design and performance always taking first priority.
For Porsche, too, this move represents a consistent push in their e-mobility strategy. 2019 saw the launch of the Taycan, the brand’s first-ever fully electric sports car. Almost 40 percent of all Porsche vehicles sold in Europe in 2021 were either plug-in hybrids or fully electric cars. Worldwide, this segment accounted for almost 25 percent. Now, the Stuttgart-based sports car manufacturer intends to leverage their electric expertise for the promising and fast-growing e-bike market.
